Service

Up-cycle Business

Wa Rising
's
Turning Waste into Value

Japan throws over 5 million tons of food away annually. We are committed to turning this waste into valuable products through our up-cycling business project, not only solving current problems but also making a sustainable future.

お母さんと子どもが楽しそうに食事をしている様子

01

All lives are connected in a cycle.

To keep a rich soil and food for future generations, we consider food waste not as "trash" but as "pieces of life".

Waste into Resources, and Resources into the Future.

We promote a circular agriculture model that returns food waste back to the "cycle of life". Such discarded vegetable and fruit pulp, tea grounds, dairy by-products, and other resources are converted into compost, feed, and liquid fertilizer. These are then utilized to grow crops and support your meals. This system achieves to reduce waste, to regenerate soil, to reduced increasing CO₂, and this system fulfills the regional economic circulation. By reconnecting "eating", "producing", and "discarding", we make a circular community.

02

Circular Agriculture: From Food Waste to Private Brand Rice

We change food waste into high-quality compost, which is then returned to the fields of our partner farmers. The compost is used to grow rice and we deliver as private brand rice. We then collect the food waste again and convert it into compost for the next production cycle.

rice field and farmer

Creating "Cycle of Life" with Our Partner Farmers

  • 余ったお米

    Changing Waste into "Life Compost"

    We collect food waste. What was once discarded is reborn as a resource enriching the soil, and makes the first step for our circular process.

  • farmer planting rice

    Growing "Circulating Rice" with Partner Farmers

    We return "Life Compost" to our partner farmers' fields. Without relying on chemical fertilizers, we cultivate rice in soil. This cycle means a sustainable rice and even future itself.

  • farmers having rice in their hands

    PB Rice delivered to the Dining Table, and Back Again

    The rice is delivered as private brand rice to our customers. Then, food waste is collected again from the delivery destinations and converted into compost. By establishing this loop, we achieve both reduced environmental load and enhanced brand value for our customers.

03

PB Vegetables through Circular Agriculture

We change food waste into organic compost to increase soil vitality. We return it to our partner farmers' fields, make PB vegetables, and establish a sustainable cycle connecting the dining table and the earth.

holding vegetables in hands

Return to Soil: Next Vegetables from Waste

  • vegetable waste

    "Soil Nutrition" from Waste

    Like PB rice, we use our technology to regenerate vegetable and fruit scraps into mineral-rich organic compost. This compost becomes a "soil nutrition source" to withdraw the potential vitality of the soil, following the foundation for a circular system.

  • A farmer holding vegetable in the box

    Partnering with Farmers to Grow Vitality Vegetables

    The regenerated compost is returned to our partner farmers' fields. The produced vegetables are rich in flavor and nutrition.

  • A kid and her mom are enjoying vegetables together

    The Cycle from the Table to the Earth

    The vegetables are delivered to the table. Then, food waste is collected again from the delivery destinations and is converted into compost. This endless cycle leads to reduce environmental load and increase brand value for our customers.

04

Re:Brew Project: From Coffee Grounds to Food Resources

Yearly, a massive amount of coffee grounds are thrown away but they contain abundant functional components such as polyphenols and minerals. We are pursuing the potential of the materials for new food development.

Receiving coffee from a roasting machine

The Steps of the Circulation of Coffee Grounds

  • coffee grounds in a bag

    Change Coffee Grounds with Our Unique Technology

    Every day a massive amount of coffee grounds are discarded. We are eyeing the nutrition, aroma, and "potential for regeneration" hidden in these coffee grounds.

  • hands holding soil

    To the Earth for the Next Generation of Coffee

    The soil from waste are returned to the earth for the next generation of coffee beans, establishing a sustainable circular system.

  • Woman enjoying a cup of coffee

    One coffee cup means the beginning of the next

    Coffee beans grown in the soil made from coffee grounds go to the next cup. The used coffee grounds are collected again and recycled as compost. This is the sustainable story that the Re:Brew Project envisions for the future.

握手をしている様子

05

Partnership with Companies Planning to Start Up-cycling Business

If you have the large amount of waste in food processing plants, or if you plan to launch a new brand with your own up-cycling products, Wa Rising Co., Ltd. is here to help.

Three Benefits You Start Up-cycling

● Reduction of Disposal Costs ・・・ You can reduce disposal costs by changing off-grade materials and by-products into merchandised products.
● Ensuring New Revenue Sources ・・・ You can set one of new revenue resources for your company by utilizing off-raw materials to create high-value products for the market.
● Enriching Corporate Image Regarding SDGs and Environmental Considerations ・・・ Waste reduction and food loss reduction can be now evaluated by your customers and your business partners. Up-cycle is a good appeal for supporting ESG investment and environmental management.
Please let us know your materials first. We will suggest you the most suitable up-cycling proposals and support you through prototype development.

people enjoying a meal together

Please feel free to contact us.

Business Hours : Mon-Fri
10:00〜17:00